As Saari explains in the podcast, research has shown that adding data services leads to greater customer engagement and a more profitable revenue stream. She goes on to explain the ins and outs of electronic service guides and how you can use this technology to ensure success with mobile DTV initiatives.  She also discusses some of the issues that broadcasters should be considering as they develop their business model for mobile DTV, such as pay vs. free, or a hybrid.

As always, be sure to drop us line and let us know how we’re doing.

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This is one amazing piece of test equipment!

Mark Aitken, Sinclair Broadcast Group

Our first podcast entitled, “The Future of Mobile TV,” kicks off the series with a compelling interview with Mark Aitken, Director of Advanced Technology for the Sinclair Broadcast Group.

On our podcast, Mark shares his thoughts about m/h and addresses the issue of why some naysayers have predicted the eventual demise of over-the-air broadcasting while others have said that Mobile TV is the only hope for over-the-air broadcasters to remain relevant in the years ahead.

During the next few weeks, we’ll be adding more interviews with some of the broadcast industry’s top gurus to our ongoing podcast series. We’ll also share our conversations with interesting manufacturers about good products that pass the s2one sniff test.

Please let us know what you’d like to learn more about when it comes to broadcasting and our adventurous podcast news reporter will track it down!

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