Evolve Mobile DTV Business Models for Success

In the second installment of our news podcasts, Ulla Saari, Sales Director for Expway, one of the world’s leading providers of mobile DTV solutions, talks about the importance of delivering a complete experience for customers — “it must be more than just a tiny TV.”

As Saari explains in the podcast, research has shown that adding data services leads to greater customer engagement and a more profitable revenue stream. She goes on to explain the ins and outs of electronic service guides and how you can use this technology to ensure success with mobile DTV initiatives.  She also discusses some of the issues that broadcasters should be considering as they develop their business model for mobile DTV, such as pay vs. free, or a hybrid.

As always, be sure to drop us line and let us know how we’re doing.

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